A comprehensive analysis of your Meta Ad Library: creative strategy, messaging patterns, white space opportunities, and Andromeda alignment.
How many ads have been launched, when, and in what format. Focus is on recent launch behaviour and testing cadence.
The highest-frequency hooks, body copy patterns, and headlines across the ad library. Click any tab to see the ads associated with each.
The visual hook (opening image, text overlay, or first spoken line) that grabs attention in the first 1-3 seconds. Click a hook to see the ads using it.
Recurring body copy themes: the primary text above the creative. Click to see associated ads.
The link headline shown below the creative in-feed. Click to see associated ads.
Every ad categorised across personas, angles, USPs, desires, emotions, themes, and formats. Click any tag to see the ads associated with it.
Pick a macro persona (broad archetype), then drill into the micro segments within it. The ads update as you select.
Click an angle to see the ads using that messaging approach.
Click a USP to see the ads featuring that proof point.
Click a desire to see the ads speaking to it.
Click an emotion to see the ads triggering it.
Click a theme to see the ads using that creative approach.
Click a format to see all ads using it.
The deal each ad leads with: the third leg of the 3A framework (Persona × Angle × Offer). Click an offer to see the ads built around it.
How each ad carries its message (testimonial, founder, demo, listicle, comparison…). Click a type to see the ads.
Every ad placed on the map your customers' minds actually use: emotional charge (Valence) against which version of themselves the ad speaks to (Self-Concept). Where you cluster is where you are predictable. The empty cells are the customers your competitors are not reaching.
The best ads stack psychological layers: each one is a job the ad does on the viewer, from stopping the scroll to making the case to driving the click. Most ads land 2-3 layers, strong ads 5-6, and grand slams all 7. The more an ad stacks, the harder it converts. This shows how deep the library goes and which emotional angle it leans on.
Each ad scored 0-7 on how many psychological layers it lands. A healthy library leans right (more ads stacking 5+).
The seven jobs a great ad does, in order:
Every ad pulls on one of four core angles (EPIC). A balanced account uses all four; over-indexing on one means whole groups of buyers are never reached. Emotional = a precise feeling or pain. Practical = a functional problem and how the product solves it. Identity = who the buyer becomes or the tribe they join. Critical = challenges a wrong belief or myth-busts the category.
Every ad speaks to a customer at a specific stage of awareness, from people who don't yet know they have a problem, to people ready to buy now. The balance reveals whether a brand is fishing for new customers or just harvesting the warm ones.
Detailed distribution across hook types, hook formulas, messaging angles, and creative formats. The data behind the intelligence map.
A deep teardown of the longest-running ads (longevity is our proxy for what is working). Each is mapped across the creative framework, its psychological position, the script framework and mechanism it uses, any anti-pattern flags, and ready-to-run variation ideas.
On a free 30-minute strategy call we'll walk through every ad, identifying your biggest creative opportunities and exactly how to act on them.
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We pressure-tested every ad against the 11 named failure modes that quietly kill creative performance. These are the patterns we see drain budget most often, ranked by how many ads they affect. Critical flags cap an ad's quality score; major flags drag it down.
What you're doing vs what you're not. Mapped across formats, angles, and personas to identify the gaps in your creative strategy.
Where your ads send traffic: distribution, duration, and conversion readiness assessment.
| Landing Page | Ads | % | Longest Running |
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Ten signals of a healthy, Andromeda-friendly creative account, each scored out of 10 (higher is better). Meta's Andromeda system rewards diverse, fresh, well-targeted creative, so these ten add up to one score out of 100.
Creative diversity is a ladder. Each rung reaches a wider slice of the market than the last. Most brands plateau at format variety and never climb into awareness, motivation, and true audience expansion, which is exactly where scalable growth lives.
Prioritised opportunities based on your creative audit, ordered by expected impact and ease of implementation.
Pick a time below. 30 minutes, free, no obligation. We'll walk through your full ad breakdown and show you exactly how we'd act on these opportunities.
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